What are super foods?

Let’s make one thing clear: miracle foods do not exist, there are no elixirs of life and if you think it will be enough to eat blueberries and avocados to solve all your problems maybe you could try investing your money in another way; buy some red wine for example, that also contains some antioxidants, and who knows maybe all you needed was a good hangover.

Eat what you want, that’s fine, it’s just that we keep hearing that goji berries are “super” because they contain vitamin C. Spoiler: there is also vitamin C in kiwis and lemons, fruits that perhaps you don’t need to put in a container to sail around the world for a few months. It’ easier to get it in your yogurt in the morning. No?

Superfood is an expression that originated in the marketing world: products of plant origin often presented as rich in nutrients or capable of invigorating the spirits of those who eat them.

Let’s be clear, we’re not saying that ginger, spirulina and chia seeds aren’t good for you, of course they are, we’re just saying there’s nothing special about them; they’re just as good as spinach, carrots and garlic. That’s all.

It is a balanced diet rich in nutrients and plant-based foods that we really need.

Another thing is to find storytelling capable of motivating prices that, given the risks of long transport chains, will be much higher than the most common products already on the market.


But so what?

Is there really nothing that can make it a ” super ” food? Nothing at all? Well, maybe there is something. We always end up talking about sustainability, could it be that instead of continuing to look for miracle foods, it is time to look for those that grow more easily?

A change of perspective is required from citizens in this historical period.

Our consumption habits must be questioned as soon as possible, and to do so we believe it is important to build new patterns of behavior not so much on the market insights, but more on individual awareness to be then shared socially.

In a few decades there will be ten billion humans on this planet; everyone will want to eat and everyone will have the right to do so; one of the greatest challenges the human race will ever face.

No magic wand: just common sense and the ability to take a critical look at oneself. The superfoods of the future will be food for everyone: nutritious, protein-packed and characterized by rapid and sustainable production cycles (both environmentally and energetically).

Meat consumption will have to be reduced (carnivores will have to get over it) and new sources of protein will be needed that can guarantee a good production yield, while requiring fewer and fewer environmental resources to put them on the market. Less farmland, less water, and less polluting emissions.

Ring any bells?

Now do you see why we’ve become so obsessed with insects?

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